Harrison O’Neal is a total marketing, advertising and communications resource for healthcare providers and health insurance organizations. We develop complete programs from strategy through creative development, production and placement. Or we can provide any part of the process. Among our services are:
Planning: Marketing strategies, communications plans, creative strategies, media strategies and plans, research plans and public relations strategies and plans.
Advertising Campaigns: Develop campaigns and create and supervise production of consistently effective, award-winning TV and radio commercials, magazine and newspaper ads and outdoor.
Media Planning and Placement: Target audience definition, media plans, reach and frequency analysis, negotiating and buying media and post-buy analysis with partner providers who have extensive healthcare and health insurance media experience.
Web: Develop concept, navigation and content of web sites, supervise production, and create search strategies.
Direct Mail: Provide strategic direction, creative and list strategy, and work with contract suppliers on list acquisition and lettershop services.
Collateral: Create copy and design of brochures, catalogs, in-store and more, and supervise production from photography through printing and delivery.
Audio Visual: Create and supervise production of videos, DVDs, training materials, presentations, and meeting materials.
Public Relations: Provide complete programs or work to supplement internal efforts in media relations, physician communications, internal communications and event management.
Research: Analyze existing proprietary data; access and analyze secondary data from government, media and industry groups; conduct communications effectiveness pre-testing and on-going benchmark and tracking studies of awareness, attitude and preference with partner providers with extensive healthcare and health insurance research experience.
The simple, direct navigation of this web site for Thompson Cancer Survival Center makes it easy for patients and their family members to get to the information they need. An important consideration since site visitors are likely to be distraught and distracted when they first come for information about cancer and cancer treatment.